Current:Home > MarketsTiger Woods' partnership with Nike is over. Here are 5 iconic ads we'll never forget -FinanceAcademy
Tiger Woods' partnership with Nike is over. Here are 5 iconic ads we'll never forget
View
Date:2025-04-26 11:23:04
After nearly three decades, Tiger Woods' memorable run with Nike Golf has ended. The two sides announced the end of their partnership on Monday, bringing to a close one of the most memorable advertising tandems in the history of sports.
"Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world," Woods said in a statement. "The days since have been filled with so many amazing moments and memories."
The most recent 10-year agreement between Woods and Nike was reportedly worth about $200 million, but perhaps the most enduring legacy of the partnership was the advertisements.
"It was a very unique partnership," said Eric Smallwood, president of Apex Marketing Group, an analytics firm specializing in sports and entertainment. "They created this exclusivity with their golfers to be an exclusive sponsor on their apparel."
We look back at some of the best ads to commemorate the 15-time major championship-winner's mark on sports history, and one of the most famous brand relationships of all time.
Never
In this iconic commercial, Woods' father, Earl Woods, voices over a montage of his son on the golf course.
"You don't really instill anything into a child. You encourage the development of it," he said. "But I would do all kinds of things to mess him up." He talks about the special tactics he'd use to challenge his son's mental toughness on the playing field, such as dropping a bag of clubs right as Tiger is about to swing.
The Masters
This was aired after Tiger Woods won the 2019 Masters Tournament.
"It's crazy to think a 43-year-old who has experienced very high and every low, and has just won his 15th major, is chasing the same dream as a 3-year-old," the ad states. It ends on a video of Woods as a prodigious kid talking about wanting to beat pro golfer Jack Nicklaus when he grows older — which he famously did when he surpassed him in PGA Tour wins, years later.
Juggle
This 30-second spot features Tiger skillfully juggling a golf ball with his club, then finally hitting the ball into the distance. It wasn't the commercial the marketing team had planned that day, and they stumbled on it by accident as Woods was playing around during lunch break — just another day of being Tiger Woods.
The Perfect Swing
In one of the more dramatic advertisements from his partnership with Nike, Woods — wearing all black — swings his club in slow motion, ambient music building as he shows off his range of motion. Golf imitates art.
I Am Tiger Woods
One of the first Nike campaigns after Woods turned pro, released in 1997, features a montage of young, aspiring athletes repeating "I am Tiger Woods." It's a testament to his influence, as perhaps for the first time ever, kids were idolizing golfers as celebrity.
veryGood! (63679)
Related
- Cincinnati Bengals quarterback Joe Burrow owns a $3 million Batmobile Tumbler
- The Bachelor's Ben Flajnik Is Married
- Texas A&M aiming to hire Duke football's Mike Elko as next head coach, per reports
- Man pleads to 3rd-degree murder, gets 24 to 40 years in 2016 slaying of 81-year-old store owner
- Chuck Scarborough signs off: Hoda Kotb, Al Roker tribute legendary New York anchor
- Lawyer for Italian student arrested in ex-girlfriend’s slaying says he’s disoriented, had psych exam
- Russia puts spokesman for tech giant and Facebook owner Meta on wanted list
- Coming playoff expansion puts college football fans at top of Misery Index for Week 13
- Man can't find second winning lottery ticket, sues over $394 million jackpot, lawsuit says
- Where to watch 'Rudolph the Red-Nosed Reindeer': TV channel, showtimes, streaming info
Ranking
- John Galliano out at Maison Margiela, capping year of fashion designer musical chairs
- Rosalynn Carter tributes will highlight her reach as first lady, humanitarian and small-town Baptist
- Male soccer players in Italy put red marks on faces in campaign to eliminate violence against women
- Ukraine is shipping more grain through the Black Sea despite threat from Russia
- Retirement planning: 3 crucial moves everyone should make before 2025
- Baltimore man wins $1 million from Florida Lottery scratch-off ticket
- Colorado suspect arrested after 5 puppies, 2 kittens found dead in car trunk.
- India’s LGBTQ+ community holds pride march, raises concerns over country’s restrictive laws
Recommendation
Paige Bueckers vs. Hannah Hidalgo highlights women's basketball games to watch
Dallas Cowboys Quarterback Dak Prescott and Sarah Jane Ramos Expecting First Baby
Giving Tuesday: How to donate to a charity with purpose and intention
Colorado QB Shedeur Sanders out for season finale vs. Utah, freshman Ryan Staub starts
Justice Department, Louisville reach deal after probe prompted by Breonna Taylor killing
Michigan, Washington move up in top five of US LBM Coaches Poll, while Ohio State tumbles
Most powerful cosmic ray in decades has scientists asking, 'What the heck is going on?'
Nebraska woman bags marriage proposal shortly after killing big buck on hunting trip