Current:Home > MyBeyoncé's country music is causing a surge in cowboy fashion, according to global searches -FinanceAcademy
Beyoncé's country music is causing a surge in cowboy fashion, according to global searches
View
Date:2025-04-24 20:53:36
Beyoncé Knowles-Carter has been a catalyst for trends of all sorts since the inception of her career. And her new singles "Texas Hold 'Em" and "16 Carriages" have not only had unprecedented success, but they have ignited excitement surrounding country music and the culture around it.
This enthusiasm has rippled out to the fashion industry.
According to experts at Boohoo, a fast-fashion website, there was a massive spike of interest in items that are directly associated with Southern and country music culture — dubbed cowboy core — directly following the release of Beyoncé's new songs and the announcement of her full Renaissance "Act II" album during the Super Bowl.
There has been an uptick in interest in classic cowboy looks and western-inspired fashion, which includes items such as cowboy hats, cowboy boots, leather jackets, fringe, denim and more. And their research suggests these fashion trends are set to take over this spring.
The interest seems to be worldwide. Global Google searches for "cowboy hat" increased by 215.5% after the commercial, with "cowboy boots" rising by 163%.
Searches for "bolo tie" also saw a massive increase of 566% after Beyoncé donned a turquoise one in her Super Bowl commercial.
Other celebrities seem to be embracing this moment as well. Kim Kardashian was spotted wearing a black cowboy hat during an event Super Bowl weekend.
Beyoncé has embraced cowboy core on several occasions, especially recently.
At the Grammys this month she was seen in a cowboy hat and skirt suit that featured a collarless leather jacket decked in studs. Since the announcement, she has rocked several different cowboy hats, including her recent appearance at the New York Fashion Week Luar show where she supported nephew Daniel "Julez" Smith Jr.
From the looks of it, Beyoncé won't be the only one this season.
veryGood! (3129)
Related
- Nevada attorney general revives 2020 fake electors case
- Citrus Growers May Soon Have a New Way to Fight Back Against A Deadly Enemy
- Taylor Lautner’s Response to Olivia Rodrigo’s New Song “Vampire” Will Make Twihards Howl
- Europe Seeks Solutions as it Grapples With Catastrophic Wildfires
- Pregnant Kylie Kelce Shares Hilarious Question Her Daughter Asked Jason Kelce Amid Rising Fame
- Jimmy and Rosalynn Carter mark 77th wedding anniversary
- Selling Sunset's Amanza Smith Shares Update on Massive Pain Amid Hospitalization
- RHONJ: Teresa Giudice and Joe Gorga Share Final Words Before Vowing to Never Speak Again
- In ‘Nickel Boys,’ striving for a new way to see
- Kate Spade 24-Hour Flash Deal: Get This $260 Crossbody Bag for Just $59
Ranking
- US appeals court rejects Nasdaq’s diversity rules for company boards
- Long-lost Core Drilled to Prepare Ice Sheet to Hide Nuclear Missiles Holds Clues About a Different Threat
- Massachusetts lawmakers target affirmative action for the wealthy
- For the Ohio River Valley, an Ethane Storage Facility in Texas Is Either a Model or a Cautionary Tale
- Romantasy reigns on spicy BookTok: Recommendations from the internet’s favorite genre
- Why Tom Holland Says Zendaya Had a Lot to Put Up With Amid His Latest Career Venture
- Market Headwinds Buffet Appalachia’s Future as a Center for Petrochemicals
- The 100-year storm could soon hit every 11 years. Homeowners are already paying the price.
Recommendation
Which apps offer encrypted messaging? How to switch and what to know after feds’ warning
Why Is Texas Allocating Funds For Reducing Air Emissions to Widening Highways?
Hiring cools as employers added 209,000 jobs in June
New HIV case linked to vampire facials at New Mexico spa
How to watch the 'Blue Bloods' Season 14 finale: Final episode premiere date, cast
Entrepreneurs Built Iowa’s Solar Economy. A Utility’s Push for Solar Fees Could Shut Them Down.
Where Tom Schwartz Stands With Tom Sandoval After Incredibly Messed Up Affair With Raquel Leviss
H&M's 60% Off Summer Sale Has Hundreds of Trendy Styles Starting at $4