Current:Home > Markets'I know how to do math': New Red Lobster CEO says endless shrimp deal is not coming back -FinanceAcademy
'I know how to do math': New Red Lobster CEO says endless shrimp deal is not coming back
View
Date:2025-04-16 22:18:43
Shrimp lovers will notice a key item missing from Red Lobster's new menu.
In an interview with TODAY that aired Monday, CEO Damola Adamolekun announced that the seafood chain's revamped menu will include nine new items from a lobster bisque to bacon-wrapped sea scallops. However, he confirmed that the $20 endless shrimp deal has ended permanently.
"Relevant, compelling and exciting is what we want Red Lobster to be for the future, and so we’re working on that now," Adamolekun told TODAY.
Last year the seafood chain made all-you-can-eat shrimp a permanent menu item after two decades of offering it for a limited time. The decision, made by former Red Lobster CEO Paul Kenny, cost $11 million and saddled the company "with burdensome supply obligations" subsequent CEO Jonathan Tibus said in a May bankruptcy filing.
While teasing the possibility of the controversial item's return, current CEO Adamolekun decided against it, explaining that it's "because I know how to do math."
What are the new items?
Red Lobster's revamped menu includes nine new items, which have not all been revealed, Adamolekun said.
He teased following nine items:
- Hush puppies
- Bacon-wrapped sea scallops
- Lobster bisque
- Lobster pappardelle pasta
- Grilled mahi
- Parmesan-crusted chicken
"I expect a stampede into our restaurants because we’re bringing back the hush puppies," Adamolekun said, referring the item discontinued in recent years. "I stopped going to Red Lobster because they stopped the hush puppies. Since I was in college I love the hush puppies. I’m glad they’re back."
What has Red Lobster CEO previously said about ‘endless shrimp’?
Adamolekun has "always felt dubious" about the seafood chain’s decision to offer a $20 endless shrimp deal to its customers, sharing in an October interview with CNN that shrimp was a “very expensive product to give away endlessly.”
Red Lobster decided to make the deal a permanent offering last year, nearly 20 years after they only served it seasonally and for a limited time. The decision, according to Adamolekun, caused “chaos” at locations nationwide.
"You stress out the kitchen. You stress out the servers. You stress out the host. People can’t get a table," Adamolekun told CNN.
Adamolekun said in October he would consider bringing the deal back but made no promises, citing profit concerns.
“I never want to say never, but certainly not the way that it was done," he added. "We won’t have it in a way that’s losing money in that fashion and isn’t managed."
Who is the new CEO of Red Lobster
Damola Adamolekun was brought on to be the new Red Lobster CEO in August.
The Nigeria native joins the company after previous corporate experience as P.F. Chang’s CEO and Chief Strategy Officer, as well as partner at the New York investment firm Paulson & Co.
Contributing: Jonathan Limehouse and Amaris Encinas
veryGood! (474)
Related
- B.A. Parker is learning the banjo
- Lee Zeldin, Trump’s EPA Pick, Brings a Moderate Face to a Radical Game Plan
- College Football Playoff snubs: Georgia among teams with beef after second rankings
- Watch as dust storm that caused 20-car pileup whips through central California
- Woman dies after Singapore family of 3 gets into accident in Taiwan
- Mike Tyson-Jake Paul: How to watch the fight, time, odds
- Trump’s economic agenda for his second term is clouding the outlook for mortgage rates
- RHOBH's Kyle Richards Addresses PK Kemsley Cheating Rumors in the Best Way Possible
- 'Vanderpump Rules' star DJ James Kennedy arrested on domestic violence charges
- Ben Foster Files for Divorce From Laura Prepon After 6 Years of Marriage
Ranking
- House passes bill to add 66 new federal judgeships, but prospects murky after Biden veto threat
- Nevada Democrats keep legislative control but fall short of veto-proof supermajority
- Republican Vos reelected as Wisconsin Assembly speaker despite losing seats, fights with Trump
- Mike Tyson-Jake Paul: How to watch the fight, time, odds
- Angelina Jolie nearly fainted making Maria Callas movie: 'My body wasn’t strong enough'
- Bev Priestman fired as Canada women’s soccer coach after review of Olympic drone scandal
- Family of security guard shot and killed at Portland, Oregon, hospital sues facility for $35M
- A pregnant woman sues for the right to an abortion in challenge to Kentucky’s near-total ban
Recommendation
IRS recovers $4.7 billion in back taxes and braces for cuts with Trump and GOP in power
A pregnant woman sues for the right to an abortion in challenge to Kentucky’s near-total ban
Republican Vos reelected as Wisconsin Assembly speaker despite losing seats, fights with Trump
Judge sets April trial date for Sarah Palin’s libel claim against The New York Times
Juan Soto praise of Mets' future a tough sight for Yankees, but World Series goal remains
Voyager 2 is the only craft to visit Uranus. Its findings may have misled us for 40 years.
NFL overreactions: New York Jets, Dallas Cowboys going nowhere after Week 10
Moana 2 Star Dwayne Johnson Shares the Empowering Message Film Sends to Young Girls